Property listing xml feeds are a great way to automatically populate your ads on Facebook, saving you time and effort amending listings individually. However, there are some things that you need to understand before you start using a property listing xml feed.
Depending on what type of agent you are, there are three primary scenarios for how you can approach a property listing xml feed – agents without websites, agents with existing websites and brokerages. Regardless of the scenario, there are a number of technology companies that can help you get your listing feed up and running – they include BDX, Zillow & Marq.
The property listing xml feed is an XML file that contains all the information about your properties. It is typically hosted on a server somewhere and accessed via a URL. The xml file must be in UTF-8. It is important that you validate your xml files before sharing them with Google. This is because it helps to identify errors in the xml files, which can reduce the amount of time that it takes for Google to process your xml file.
For hotel lists, each bookable property must be sent to Google as a separate listing>, and each listing should contain all relevant attributes for that property. To enable Google to cache the updated itinerary prices for your hotel properties, you must enable price integration. Refer to the Hotel list feed XML reference for more details.